Practice 04 — Brand Experience & Launches
From reviving a Hyderabadi legacy to inventing a mascot that became a cartoon series — brand work measured by primary association and first customers, not just applause.
Re-capturing primary association with pure-ghee sweets
An iconic Hyderabadi brand wanted to reclaim its primary association with pure-ghee sweets. The engagement spanned internal branding showcasing legacy, innovative packaging design — especially in the pickles vertical — and social media that turned heritage into an advantage.
Download case study PDFA mascot so loved it became a cartoon series
For a restaurant built around the banana-leaf meal, we created BABAI — a central mascot in the lineage of R.K. Laxman's 'Common Man'. Famous artist Kanthrisa later ran a cartoon series on the character, becoming a major hit and a continuous engagement engine. We also branded a second restaurant styled around the immortal, powerful imagery of Superstar Rajinikanth.
Six decades of legacy, told daily
Among India's top business conglomerates — diversified across FMCG, solar power, theme parks, resorts and education — Malpani Group's brand voice is rooted in the principle of Karma from the Shrimad Bhagavad Gita. Our social creatives keep that six-decade legacy present, daily.
A startup skincare brand, designed completely
A startup skincare brand needed identity design to the last mile — name-mark, system and applications, built to scale from first SKU to shelf presence.
Felicitated for going above and beyond
Complete creative duties for the 22nd South India Dermazone and 4th Cuticon of Telangana — from a powerful event brochure to every online and offline collateral, plus the full registration, abstract and guest-management technology. See the HealthTech practice for the platform detail.
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